NGP

NGP

Design proposal of a logo and visual identity for competition for the new identity of National Gallery Prague.

The circle is a totality.
The circle opens and closes – it is the beginning and the end.
The circle is a dot which does not finish the masterpiece but it is his beginning.

.ngp represents Czech visual art
.ngp explores new
.ngp builds a concept where the art lives

The dot logotype is delicate but it catches your attention more.  
The dot is not in the end but in the beginning.

The dot is the smallest circle possible. The place where the paper was touched with a pencil, simultaneously the whole universe before the Big Bang. Micro and macro – idea in the darkest corner of your mind. Potential and totality of all possibilities.